Through the newly established T&T Beverage Partnership, which promotes the importance of balance and moderation in daily beverage consumption CBTTL is a proud partner of the Balance Calories Initiative (BCI). The BCI commitments and actions are focused on key goals:
- Innovation and reformulation of our portfolios to expand choice and bring more reduced and no-calorie beverages into the market.
- Support school beverage guidelines.
- Shift marketing dollars to better promote options.
- Improve product labelling information.
- Launch “Balance What You Eat, Drink and Do,” a national calorie awareness programme.
- Support an environment of calorie awareness where and when people shop, buy, and drink our products.